![]() The important thing to remember is that the caption enhances the photo in some way. Maybe that story doesn’t require many words to go with it, but if it does, then use it. Tip #2 : While there’s something to be said about brevity, don’t be afraid of using the full 2200 characters if your photo deserves it! Every photo should tell a story. Tip #1 : Only the first 3 lines of your caption will be displayed in Instagram’s feed, so make those count! Instagram recommends using fewer than 125 characters if you want your entire caption to be displayed in the feed, otherwise, your followers will have to click “more” to see the rest. Captions allow you to add context, stories, calls to action, and more! Use that space wisely! There’s a reason that Instagram gives you room for 2200 characters. Instagram grid captions for your IG photos are important too! Instagram is all about the visual – photos and videos. How To Plan Instagram Content: Captions Matter Hootsuite and Buffer are two popular options but check out our article here for a complete list of Instagram management tools. There are many services that allow you to schedule your content in advance. Batching also gives you the freedom to set it and forget it, allowing you to focus on other areas of your business rather than trying to think of something to post each day. Not only is this more efficient, but it allows you to group your posts together in a way that makes sense. How To Plan Instagram Content: Schedule AheadĬreate a social content calendar and work on your content in batches. The key is to be consistent with your content, so your followers know when to expect more of it. There is no magical number of posts per day/week/month. Your followers might love your posts, but if they don’t hear from you on a regular basis, they are liable to get bored and move on. How To Plan Instagram Content: Be consistent On Instagram, your post will only have a second to catch the attention of your target audience-ensure that you’re making that second count. Messaging, both in your captions and hashtags, as well as your actual photo, is extremely important. Knowing who your audience is, is a fundamental part of any business, so make sure that you are following that ideology and method through your social media plan as well. What kind of posts are they putting out? Is there anything similar in the messaging? Asking yourself these questions can give an indicator of trends in the industry. Have a look into the way your community and industry behaves online. How To Plan Instagram Content: Find Your Communityīefore you start filling out your instagram grid or even begin to create a content plan, it’s important to know who your followers are. ![]() If you are serious about using Instagram for your business, then you already know which one of these you need to focus on! There are two types of Instagram accounts. Your audience, the times to post, your messaging and your visual content all have a part to play in the success of your social media strategy. There are so many things to consider before posting to your social media. ![]() The key to building a high-conversion Instagram account is planning. Content planning for your business takes time, but is well worth it. Whether you are building your personal brand, managing your company’s social media, or managing multiple clients for your agency, we all know how important it is to find efficiencies to help us save time. In this post, I’m going to show you how to plan Instagram content to achieve maximum success and drive your business forward. ![]()
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